A new look for TCU This Week is on the way. The e-newsletter for faculty and staff will have a new design and functionality to better engage readers, tell TCU’s stories and drive traffic to TCU’s robust website, beginning June 9.

Increase in content and demand

As the university has responded to a global pandemic and engaged in remote learning and working, requests for content coverage in TCU This Week, the university’s primary communication channel for faculty and staff news, have dramatically increased. During the same period, readership has nearly doubled.

In response to this demand, and its mission to keep faculty and staff informed with the latest news and events from across campus, the e-newsletter initiated a new biweekly delivery schedule in April. Currently for summer, the newsletter delivers to inboxes on Tuesdays and plans to return to a biweekly schedule in August.

What’s new

Featured news will now link directly to news stories on tcu.edu, enhancing the user experience with one-click access to content and images from colleges and departments across campus. The newsletter also will highlight upcoming calendar events and link directly to the COVID-19 microsite and TCU Magazine.

Leveraging content from various departments across campus for the newsletter—in addition to stories designed for and featured on the university’s main news site—will aid in keeping faculty and staff informed of the abundance of campus news and events and help drive readership to the wide variety of news pages throughout tcu.edu.

Additional enhancements are planned for the second stage of the redesign later this year, which will include direct access to news content in the categories of: Academics; Diversity, Equity & Inclusion; Research (Endeavors magazine); In the News; Student Life; and Alumni.

A new name is coming too – TCU Today.

With the launch of TCU Today, the current TCU This Week website will no longer house new content; however, the site will remain live for the foreseeable future to house and search archived content.

The new TCU Today is scheduled to launch with the next email on Tuesday, June 9. We’ll see you there!

Questions? Contact news@tcu.edu.